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AT HOME | a blog by Joanna Gaines

The Making of a Furniture Showroom

April 22, 2016


A little over a year ago having my own furniture line was just a dream. Fast forward 14 months and I just finished staging my second furniture showroom. What a whirlwind of a year! It was such a refreshing moment to walk into my High Point, North Carolina showroom this April no longer a “rookie” and with one furniture market already under my belt.

The way the High Point furniture market works is that twice a year, in the spring and in the fall, furniture retailers from all over the country fly to North Carolina to see what each furniture manufacturing company has designed for the season. So each company puts together a showroom of staged rooms filled with furniture for these retailers to shop and decide what they’ll carry in their stores.



Staging my 15,000 square foot showroom is like staging 5 or 6 Fixer Upper houses at once, so I bring a team of about 10 friends to help me stage the room vignettes. It’s basically a four-day staging marathon; making beds, hanging decor, moving furniture and choosing accessories. Since this is a springtime market, we built these visual installs to add color and life to the showroom. I love switching it up and keeping this space fresh and inspiring. This is way more fun than it is work, and of course there are daily cupcakes to keep me moving and motivated.


Something else new and fun this market is the Magnolia Home Kids line! It’s tough finding kids furniture that inspires me, so the idea behind this was to make furniture shopping for your kids a little more fun. I had the idea when my girls saw my line from last fall and loved one of the beds so much that they called it a “princess bed” and begged to have one for their room. That’s when I had the thought that making twin versions of these beds would be fun! So we started the design process—which was by far one of the most creative and exciting divisions to brainstorm and sketch out ideas for.


Another exciting endeavor was decorating my Loloi rugs showroom for the first time. This showroom was smaller and easier to tackle than the furniture showroom. It ended up turning out great and I couldn’t wait for retailers to see my rugs come to life in this space.


These two showrooms could never have come together without the help of my friends and the rest of the team! After the four-day marathon of staging, I’m so grateful for every single person who helped make this happen! And thank you so much to all of the furniture retailers who came out to High Point Market and visited the showrooms. Magnolia Home furniture hits retailers near you this month! More info on my furniture line here. More info on my rug line here.

 The Making of a Furniture Showroom

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