Joanna Gaines - Founder of Magnolia

Joanna Gaines Bio Fixer Upper

Joanna Gaines is co-owner, co-founder and lead designer of Magnolia Homes, and co-stars in HGTV’s Fixer Upper with her husband Chip. She appreciates the old ways of living, simple and hard-working with home at the center.

Joanna was born in Kansas and raised in the Lone Star State. She graduated from Baylor University with a degree in Communications and was inspired to join the world of design while interning in New York. Off-the-beaten-path boutiques felt like home in the midst of the big city. These shops were the influence for what came next. Joanna decided to open her own shop in 2003, bringing her NYC-inspired ideas and eye for design back to her roots—Waco, Texas. She soon discovered this emerging passion complemented Chip’s experience, and together they began remodeling and flipping homes. Joanna self identifies as a driver, and takes pride in her work. But she also loves to have fun with Chip and appreciates his hilarious antics.

Joanna’s design preference is simple, fresh and timeless. She loves the use of industrial pieces that are a glimpse of how life used to be. Her specialty is making old things new and seeing the potential in every project-no matter how hopeless it may seem in the beginning. By preserving and highlighting the character of each home, Joanna keeps things original and one of a kind. Her passion is to create functional rooms that inspire and encourage others to own their space.

In between filming for Fixer Upper, their many renovation projects, and running Magnolia, Joanna enjoys life on the farm and spending time cooking family recipes in her kitchen. Gardening soothes her soul and being with her four kids dominates all other favorites.

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Chip and Joanna