AT HOME | a blog by Joanna Gaines

Behind the Loom: The Making of Magnolia Home Rugs

March 1, 2017

One of my favorite things about my rug line is that these pieces are made with so much rich history and tradition. Each individual collection is crafted using a different technique. Recently some of my friends at Loloi took a trip to the small villages in India where some of my collections are made, and I was stunned seeing how beautiful the tradition of rug making is!

Loloi Presents: The Making of Magnolia Home Rugs from Loloi Rugs on Vimeo.

This video and their beautiful photos really opened my eyes to how intricate of a process this is. Each rug is made using time honored techniques that date back thousands of years. For these artisans, these rugs are their livelihood and a preservation of a proud legacy. These people learned this trade from their parents, and when their children are of age, they’ll teach them. Without these people, all of the beautiful rug designs would just be ideas—these are the people who are bringing them to life.

One of the most interesting things I learned was that each rug can take weeks to finish, and it is completely normal to work a full day and only get a few square inches of rug finished. This is almost unbelievable to me. These artisans are so patient and are in no hurry to rush the process.


Prepping yarn is the very first step in making every rug. The process begins when the artisans receive completely raw bundles of natural fiber. The fibers are carded and then hand spun. They then feed the fiber into a drive wheel, which is controlled with their feet. This method takes years of repetition to completely master.


Artisans use bamboo sticks or metal rods to dip fiber into boiling vats of dye and rotate to evenly coat every strand. This is harder than it seems, because every last color has to turn out to be the perfect uniform shade. They then hang the yarn to dry it in the sun.

These photos and stories were shared with me at a perfect time! My newest spring line is now available at, as well as at retailers nationwide, and seeing this gave me fresh perspective entering this new season. I love that these rugs are more than just home decor pieces—they’re a way of life for the artisans living and working in these communities. I couldn’t wait to share this trip with all of you, and I hope you loved it as much as I did!


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  • Shelly Nealis
    4:38 pm, April 13, 2017
    So special that you shared this video. Really amazing work that goes into every rug made.
    Love everything about Magnolia Market an the talent that you an Chip share in every episode of Fixer Upper!! All the best to you an your family!!!
  • Cecilia Campbell
    7:24 am, April 11, 2017
    Thank you for sharing the process of Loloi rug making. It was beautifully captured and explained. I'm currently looking to purchase a few rugs for our home and I find it interesting how the quality of a rug and the effort put into them can naturally be seen. I love the story behind these rugs; it adds a greater appreciation for them. Thanks again.
  • Diana Wong
    1:41 pm, April 8, 2017
    I love the "organic" way you decorate your homes using soft calm colors, allowing the furniture wood tones and fixtures to add the wonderful texture of your rooms. I am so inspired that I want to move to Waco, from my home in Kitchener, Ontario, Canada, just so you can do a home for me.

    Love what you do. Keep up the great work. Love your hubby too, he is such a character.
  • Carol
    1:21 pm, April 3, 2017
    Love the beautiful rugs! My color blue too
    Totally love your show and looking forward to the new show too
  • Kimberly Gauvreau
    12:24 pm, April 3, 2017
    Joanna and Chip, My husband and I own a real estate firm in Venice, Florida, a quaint and charming small city on the Gulf of Mexico in Southwestern Florida. We will be traveling to Texas in May (5/19-22) and would like to meet with you, or someone from your real estate team, regarding a potential opportunity in our town. If available, please reach out to us so that we might schedule a convenient time to be in Waco. Looking forward to hearing from you! And thanks for ALL you both do, we love your moxie!
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