AT HOME | a blog by Joanna Gaines

Behind the Loom: The Making of Magnolia Home Rugs

March 1, 2017

One of my favorite things about my rug line is that these pieces are made with so much rich history and tradition. Each individual collection is crafted using a different technique. Recently some of my friends at Loloi took a trip to the small villages in India where some of my collections are made, and I was stunned seeing how beautiful the tradition of rug making is!

Loloi Presents: The Making of Magnolia Home Rugs from Loloi Rugs on Vimeo.

This video and their beautiful photos really opened my eyes to how intricate of a process this is. Each rug is made using time honored techniques that date back thousands of years. For these artisans, these rugs are their livelihood and a preservation of a proud legacy. These people learned this trade from their parents, and when their children are of age, they’ll teach them. Without these people, all of the beautiful rug designs would just be ideas—these are the people who are bringing them to life.

One of the most interesting things I learned was that each rug can take weeks to finish, and it is completely normal to work a full day and only get a few square inches of rug finished. This is almost unbelievable to me. These artisans are so patient and are in no hurry to rush the process.


Prepping yarn is the very first step in making every rug. The process begins when the artisans receive completely raw bundles of natural fiber. The fibers are carded and then hand spun. They then feed the fiber into a drive wheel, which is controlled with their feet. This method takes years of repetition to completely master.


Artisans use bamboo sticks or metal rods to dip fiber into boiling vats of dye and rotate to evenly coat every strand. This is harder than it seems, because every last color has to turn out to be the perfect uniform shade. They then hang the yarn to dry it in the sun.

These photos and stories were shared with me at a perfect time! My newest spring line is now available at, as well as at retailers nationwide, and seeing this gave me fresh perspective entering this new season. I love that these rugs are more than just home decor pieces—they’re a way of life for the artisans living and working in these communities. I couldn’t wait to share this trip with all of you, and I hope you loved it as much as I did!


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  • Yesi Roa
    6:18 pm, March 27, 2017
    Joanna and Chip, my husband and I love you, you inspire us daily to want to be more innovative with our home. your faith and how you carry yourselves on the show is very warm and uplifting. we pray for you, we know how hard being on the spotlight can be, we pray that you stay grounded and never change towards each other. you bring genuine goodness to families, couples, your an inspiration not only by your works in the housing industry but as people. God bless you. wish you were in Los Angels :)
  • Judy Horsley
    2:05 pm, March 27, 2017
    Really enjoyed understanding through you that these rugs are actually a way of life!
  • Gen Samolewicz
    12:58 pm, March 27, 2017
    Hi Joanna, let me say we thoroughly enjoy your show! The bloopers were funny and gave us some behind the scenes info. We are redecorating our family room and we are looking at you Magnolia rugs. We get so inspired by your makeovers. My daughter, Claire, wants to take an interior decorating class in High School. Lastly, please tell Chip we don't want to see him get hurt! He sometimes does crazy things. Thanks for a great show-the Samolewicz Family-Reading PA
  • Merry Moore
    12:16 pm, March 27, 2017
    This was very interesting. Thank you for sharing. It's always fun knowing how things are made and where they come from.
  • Randi
    9:34 am, March 26, 2017
    I love this! Beautiful rugs, video and photographs! It's a treat to see how these artisans work to provide such beautiful pieces to enjoy.
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