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AT HOME | a blog by Joanna Gaines

At the Roots: Joanna Unpacks Her Style

March 31, 2014

A lot of people have been asking me recently about my style and design preferences. Although I’m a mixture of a variety of things, I hope to give you an idea of where my inspiration and creativity flow from. I’m not one to typically jump in with the latest trends; I tend to stick to a classic look and I like to incorporate character and interest with unexpected decor and design.


I love to see what’s trending in design and home décor because it is always surprising and inspiring. There is beauty in both the timeless and the trendier designs. I have had the opportunity to work with clients on every style imaginable and I enjoy helping people in their homes no matter their design preference.

When asked what inspires me within my own home I always go back to the same thing. There was a place and time when less was more. People didn’t over crowd their spaces and their homes were functional and practical. They worked hard on the land and their home served as a place of rest to prepare them for another hard day of working the fields. Call me old fashioned but I am truly inspired by this way of living.


Ever since I was a little girl the idea of farm life intrigued me. One of my best friends lived on a farm in an old farmhouse and it was my favorite place to play. Her mother wore an apron and was in the kitchen most of the time, all the screen doors were serving their purpose, and the smell of hay and grain was always present. Perhaps this is what inspired me and has stuck with me over all these years. Now that I am in my own farmhouse, it all seems so familiar to me. I love my windows open, wearing an apron feels like a privilege, and the smell of hay and feed is a sensory reminder of the good ol’ days.


The color palette in homes during the late 1800s was mainly white, with accents of black and weathered wood. I don’t get to incorporate this look very often because most of our clients aren’t renovating an old farmhouse. When I designed our century old farmhouse I wanted it to feel and look like it did a hundred years ago. It’s not overdone, but it’s comfortable and reminiscent of times past that we all can relate to in some way. I long to keep the space simple and clean since this is where we go to retreat and unwind. I love being in my home because it reminds me of all the things that are near and dear to my heart.

What inspires you? Is there a specific influence or time period you are drawn to? Knowing this will help you articulate and define your style within your own home. Your answers to these questions may be different than someone else, but run with it and let it shape your style, because home is meant to be a place where we’re inspired.


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  • Abby Erickson
    8:21 pm, November 28, 2017
    Joanna is one of a kind and the greatest designer I ever seen and watched, her style has a lot of character and she is so creative and artistic in anyway! I love how she incorporate different things especially old stuff. Thinking to move in Waco, Texas???...I hope to see you more in HGTV.
  • Joan Stewardson
    10:49 pm, November 27, 2017
    Ideas to style a 1930 tigerwwod buffet table
  • Rhonda
    2:45 pm, October 20, 2017
    Joanna is the most talented designer under the umbrella of HGTV! Love everything she
    does. Hope we can see her designs somewhere else, she is the best!
  • Falling for that Rustic and Industrialized Look – Site Title
    6:48 pm, August 10, 2017
    […] style is classical chic but with a rustic twist. On her blog, At Home she says she tries to mix her classical style with chips style, which is rustic. She doesn’t […]
  • Barbara A. Runyon
    5:09 pm, July 14, 2017
    I love the way you use the walls in a home. You have given me many ideas to use in my own home. I will miss you terribly in the coming seasons. I wanted to ask you has your Joanna's Design Book made it to the book stores yet? I can't seem to find it.
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